Web Design might seem easy but getting qualified client for the same is what needs specific attention. We often go wrong in attracting them. But this is not as difficult as it might seem. Here you would finds ways to reach out to different client who would help you sort the problem. For any industry that provided services, clients are the ultimate wall of support. Without them the industry cannot exists. Majority of web designing resources focus on opening a website, have a portfolio built, and then lay up profiles related Behance, but this does not always work. Well being on top of google first page with the help of some seacrh queries like web developer in Kolkata and having 10+ years of experience I work as website design blogger and here I am sharing my ways how I get web design clients for my business.
This process has some loopholes out of which the most important are
1. They assume that the people have prior knowledge about them and their industry.
2. They take for granted that people have an idea of Behance and also Dribble.
3. They consider people know about sites like Up work,
All of these join up to lead to a black hole. While starting with design we should keep in mind
that we should start from scratch. Assuming is the major drawback. Never assume. In web designing nothing happens on its own. It is the role of developers to marketwise their site.
This article would cover 25different ways to reach out to customers and help your site gain market on the whole.
FIND IDEAL WEB DESIGN CLIENT’S
One of the most important aspects in web designing is knowing your clients. Have a clear idea as to which section of the society is the project entitled to. Which part needs to be attracted?
Who is your concerned sector of people? Create a persona based on who is directed by your project. Once you get to know who your perfect client is, half of your work is done.
Often we commit mistake here. Unaware of whom to target, we get stuck in a maze. But not from know. Geer up and do a cross check of your needs. That persona helps you further to redirect your project content, marketing strategies and sales requirements so that entire
project speaks only of its actual wants and the desired result.
Having a clear idea about who the project is directed towards and what purpose does it serve, the clients can have a concept regarding the project and further co-relate and even spread the word in their community helping your network increase on the whole. But do not consider this persona as your only area of focus. Give this priority but also keep others in your mind.
KNOWING WHAT SERVES YOUR PURPOSE
Having idea about who your target customers are alone cannot work. As every good has a bad element attached to it. So is the trend with clients. If you have a certain section that works for your benefit then you are bound to have someone that won & fall with your project and their knowledge is equally important. A clear idea of which customers does no good or which project you don& want to work with has a great impact in sorting the process and in a way take a step ahead.
Create a red flag list and use it as a tool to chuck project that does not fit good. It will help you to be goal oriented and stick to ideal section of customers and projects.
KNOWING BUYER’S JOURNEY
While dealing with website management, putting up posts, contents or posting case studies it is necessary to know the buying pattern a particular client follows majorly the journey consists of
1. Knowing prevailing problems
2. Initiate to find solutions
3. Sort them to find the most optimal
4. Hire web designers
Having said above once the pattern or rather the buyer client journey is knowm, the designer must aim at providing content that meets the needs. That is it should provide the best possible solution at the right time to the right person so that the concerned can further take required action.
TAKE ONE STEP AT A TIME
Everything requires time and so building market. Do not be in a hurry to reach out at one go. Be it sales pages or landing pages keep focused on the next step. Do not try to lose patience. Let the process run at a specific pace.
1. When you step into awareness phase, try to read multiple blog posts, have the tips downloaded.
2. Moving ahead to consideration page would need them to revisit the site, read blog posts and download e brochure.
3. The next would be the evaluation phase where the upcoming step would be reading case studies, examining portfolio and then take necessary actions
4. Finally during the decision phase their next step should be to contact you to complete form.
PROVIDE IDEAL CLIENTS WITH SOLUTIONS
When the designer and client join hands, they are likely to form an invisible bond. Knowing what are the problems, errors faced by your clients. Knowing what are their demands, what do they expect from your end is crucial. Attracting customers might seem easy but having them stay and keep them satisfied is a challenging task. You must know what they desire for and what services are they lacking. Only if you fill these voids you can satisfy them and build a large network.
SPECIALIZE IN ONE THING
Build a brand for yourself and keep that restricted to a single area. Savvy clients look for something extraordinary.
You could either choose projects like Management, ecommerce stores, educations requirements Or Opt for clients into industries like mechanical projects, freelance etc Being more informative about one field never say that you are bad in others it simply signifies that your major focus is one thing and add on& are a bonus.
FOLLOW YOUR CLIENTS
Having a business, creating a website alone would not help. It would be like your existence is restrictive. Until and unless your customers know you, there is no way out that they buy or sell from you. Being on the internet is the first and half complete step. You need to step out and advertise or promote your site.
Look for organizations, industries, events or trade business that your ideal customers follow or are concerned with. Visit those places, attend conferences and Trust me you could be the sole
designer amongst all.
MORE FOR CONSISTENT CLIENTS
On an average in any business a majority of work is carried out but a particular range of clients. It is good to have in time delivery for all your clients but strategize a little of it. Sort your clients among the most efficient and daily one&. Provide service to all inlist but be a little more considerable towards the ideal clients. They take the maximum work and doing and additional delivery for them would help you in the long run. A little more for them would enhance your business and strive towards success.
One of the most common mistakes designers commit is their inability to follow up with their leads. Many a times had this caused web designers to suffer a huge loss. Failure to match leads drives failure of designers. While attending conferences, events, meetings one should focus on their leads and instantly follow The more eagerness you show the more chances of you being serious and this has a great impression on clients After every event, follow up. Fall short of time? Prewritten emails, thank you. Notes do. That right after the event you can revert to them.
OPT FOR SYSTEMATIC FOLLOWUP
The entire follow-up process need not pressurize you. Its aim is not to turn you nervous but it could be done in a specific way.
1. Prewriting emails for follow-up
2. Opt for automation of emails
3. Use tools to prioritize task.
Nowadays software’s have been developed who take the entire procedure on one go. So no one could say that they were busy.
SHARE IDEAL CLIENTS PROFILE
Most of the web design work. Earn from referrals. Their major focuses are on knowing a particular client or their targeted customer, having their persona built and share them. They
should know what you want from them.
ASK FOR IT
No one would ever know unless you ask them to refer you. Need to. Take a step forward and reach out to your friends, family or any other contact to have referred. A client not only wants to help you by giving referrals but also their acquaintances by showing them a wonderful website. The appropriate time to ask is when your client is happy by your work. Take a moment to thank and then gently ask if he could refer it further. That’s too humble and generous to ask.
MAKE YOUR REFERRALS YOUR PRIORITY
Whenever a client forwards your referrals in a way they prove that they have immense faith in you. So when they ask others to be a part of you, they put at risk your trust. Never ignore a referral. Always initiate have a telephonic conversation. Research on their needs and work accordingly.
ONE AFTER ONE
Most of the startups fail due to lack of proper management. Imagine filling your mouth with more than you can intake. It would not do well but worsen it and you. Need to be embarrassed. The same goes for marketing strategies. Applying more than one tactics could cause frustration and failure. Analyze all possible techniques, sort them. Then apply the best. This would help your website grow.
NEVER GIVE UP
Many a times client come up with answers like they tried but it failed and they did not opt for a second tactic. This is not wrong. An idea can be known only after trying. Unless you apply you don’t know the credibility. Possibilities are that a single tactic might fail but that’s one of it and not the only possible idea. It’s ok to fail but re analyze things and come up with plan b. Do not stop after failing. It is not necessary that everything works well at the first go. Pause and start again
CATER TO REFERRALS NEED
This might at times happen that major of your ideal clients come up as a result of referral by your existing clients. To maintain a healthy referral environment you should be more attentive and take proper care of their needs.
1. You should be in direct contact with your referral sources.
2. They should be the first one to know about any change you are about to bring in your business
3. Provide them with various blog posts, newsletters, advertisements so that they can use the same on their walls.
4. Always appreciate them or acknowledge them for referring you to new clients Whenever you get a new client because of your older clients make a point to send them a thanks giving note and if you end up making a huge business because of the referral do send a gift
With social media, blogs, video, podcasts everyday millions of slogans, taglines are circulated and it becomes difficult to be in the limelight. To prevent this or rather to be known you need to be regularly updating information’s and be active in providing services
1. Put up blog post
2. Engage with your clients across different channels
3. Use social media to circulate imformation
4. Videos are more effective while sharing
5. Be a part of networking groups
WORK TO ENHANCE
This is one of the major factors that drive client's attentions. Knowing things you are simply good at and differentiating them with things you could be better at will boost your business. Never settle with what you have. If you take the pain to always update your business along with the market trends. Incorporating new techniques and updating it accordingly creates a good impression on the clients. They are convinced that you want to secure and be the top of all and you are never going to adjust. You will fight to be the best. So keep learning and updating
SPREAD YOUR WORD
Marketing does not happen overnight. It is a long process requiring consistent efforts. If you desire to be known, referred and be on the top you need to be active in putting up blog posts, content on social media, videos and everything every day. Engage in answering questions; create a forum to spread your word. Read others blogs and comment. The more you do the more you are to be seen. The only way to be known is by saying it. People won’t know it themselves; you need to spread your business by telling what you do and what you are good at.
FORM AN OPT-IN OFFER
A free take in offer is also known as lead magnet, which attracts clients by bribing them. It enables them to send their emails so that you could further connect with them.
1. Prepare a lead magnet
2. Focus on the problems clients are facing
3. Try to solve it half way
4. Instigating them to buy you
If a proper way is carried out then seeing you serivces and value the clients are bound to have a look at your business and in a way approach to buy.
HAVE A PRE DECIDED DUMMY WITH YOU
Suppose you are in a network and someone approaches you to enquire about your business. You ethically explain them everything but at the end they know all but understood nothing. So this could be highly embarrassing. To prevent this always have an elevator pitch ready with you. The moment someone asks you about your business deliver it through you protocols. It would seem short but the one hearing could understand it better
For example; I help this section of people going through these problems to solve and provide a better approach.
LET YOUR WORK BE HEARD
Whenever you are a part of conferences or seminars take the opportunity to speak. Stand and let people know about you. It is not necessary that every time you speak you are brimmed up with clients post completion but this in a way helps to build your email list and people get to know about you and your business.
Until and unless you speak no one caters to ask. So take that opportunity and just speak all about your business. It might not happen that people all present show interest but this works for you in the long run. Repeated exposure helps you strive better at public speaking. You turn more confident and could lead your business more effectively.
BE A GUEST AT WEBINARS
One thing that draws the client’s attention is your presence. How actively you participate in different events to boost your business. Attending webinars is as efficient as speaking in conferences. Align up the host and let your presence be notified.
1. The podcaster would let you in because you might serve his purpose. Help his audience with better feature and provide what is required.
2. You are on a win part because it helps you exposure to a whole new lot of clients whom were unknown before
3. The audience benefits because they had the opportunity to know a new business and new information regarding you.
4. Before being indulged into the webinars make sure you have done a go through of their pasts shows so that you have an idea regarding their patterns and type of audience they target.
The internet wide is as wide as a sea. Every minute new blogs are being published and served to clients. There are millions around the globe searching exactly what you have in your box. You just need to step forwards. Put up blog post and only way to increase your demand is by either paying for ads or creating your own content and then using optimization techniques. Just look at the figures.
1. Whenever you add a blog post a new URL is attached for clients to connect.
2. If you post up once a week you are bound to add 52 new searchable words or phrases or in a way 52 different techniques to be searched for.
3. Consider twice or thrice would enhance thaw possibility by the same number. So you are more likely to be searched or visited and end up reaching out more no of clients.
THERE IS NO SHORTCUT
It is natural for you to want to achieve success faster or quickly but there is no way out. Everything takes time. Be it creating a blog or for that matter building a huge network. The existing successful sites also took years to set up. You don& know because you have not seen them struggling. And it is the tendency we always look for the top URL’s while searching. So is with you.
All that is required is to be consistent in your efforts and never give-up. It might happen that in initial phases it does not work but the longer you stay the more you are prone to win. So do not lose hope stay connected. Be a guest, take initiative, indulge in public speaking and gear up. You are just one step towards winning.