A website without a solid website designing strategy can be a great mistake. Not only you will not get ROI from your investment but also all your efforts go waste. When you are thinking to build a website or revamp your website, make sure your chosen website design is good-looking as well as audience engaging. I am a Freelance website designer having 10+ working experience and I did all kind of website design. Here, I am sharing tips to design audience engaging website. Let come one by one:
Tip No. 1: The motive of Website:
Every website has a purpose or motive and your website is not an exception. No doubt you want to provide the best service to your audiences. Whether you are selling via a website or it is an informational or interactive or platform to provide entertainment, make sure each page of your website is eligible to serve purposes of your targeted audience at ease.
Tip No. 2: Potential Users/Audience:
You should not forget your target audience in time of designing website. For instance, if you are going to sell feminine products then make sure the color of your website is just perfect to catch attention of female customers. You can choose pink or purple to attract your targeted audience. Even, each and every product should be placed in manner on web pages that they are easy to find and view. Do not haste to choose the perfect tool to design your website.
Tip No. 3: Customized Design:
Be a researcher to find the perfect design for your website. Give up casual nature prior to do this job. Yes, you can choose templates that are ready to execute and available easily. You can customize the designs according to your choice and plan. Going for ready-made templates is an affordable decision and you can certainly go with the decision. But, make sure the design should not look tacky and cheap. If the template is not upto the mark then you can go for customization and provide a stunning look to your website and easily catch attention of your targeted audiences. Though, grid layouts are always preferred to be best. It helps designers to arrange website contents with sections, boxes, and it provides the balance as well as alignment options which make your website to look just awesome.
Tip No. 4: Similar Image Size:
Like design, the images of your website should be in proper size. Images that are not same in sizes can destroy the beauty and attractiveness of your website. So, be very careful in choosing images for your website. You need to choose images that are similar in size and not too large also. In some cases it is seen that too many large sized images can take more time to load pages. The more your website takes time to load the more chances are there to lose potential buyers.
Whether they are buyers or your targeted audience, they do not have time to wait longer. They can press the back button if your website does not load in minimum time. So, you need to be careful in time of deciding the fonts, colors, images and especially the sizes of images. Make sure your website design is responsive for better user experience.
Tip No. 5: Fresh Content:
A website without fresh content just does not fulfill the purposes of audience. Contents in your website should be fresh, crispy, catchy, reader-friendly and of course SEO-friendly. Only good and unique content help you to provide great business with desirable rank in all major search engine result pages. Content should be informative and meaningful. Make sure there should be a balance in between the title and content. Good content also helps to reduce the bounce rate of website and it is tried.
Tip No. 6: Coding Framework Essentials:
It is time to shift from flash design. Go for HTML5 when you are going to design new website or revamp your website design. Your website should be search engine friendly and easy to navigate. When you are going to hire website designer, you should be clear with your needs. Tell clearly which kind of design, header, footer and menu design you want actually. Your design should be fitted well with your business objectives.
Tip No. 7: Must be Responsive & Mobile-Friendly:
Only a responsive website can fulfill the expectations of the users, whatever devices they use to land in your website. Whether he/she is going to open your website from desktop or laptop or tablet or mobile, only a responsive website can easily fits different sizes of screens. If your website is not mobile friendly then you are in need to build a dedicated mobile site for users who access your website via mobile.
Tip No. 8: Apply TETO Strategy:
When you opt to provide the best user experience to your users, you should not forget to test your website often. It will help you to discover the issues your users face. The more you perform the test the faster you can solve issue and provide an error free website navigation option to your potential users. This strategy is best known as TETO principle or “Test Early, Test Often” principle.
At Ending Note….
Whether you are going to build a website for blog posting or e-commerce need, if you can follow the above-mentioned tips then no doubt your website designing effort will be watertight.